2017/18
61755 - The consumer information processing
555 - Master's in Management, Strategy and Marketing
Optional
5.3. Syllabus
The course will address the following topics:
Topic 1. Company-to-consumer communication process
Topic 2. Background and analysis of the concepts of information and quality
Topic 3. Phase of “information seking” in the consumer-decision process.
Topic 4. Models of information-processing and development of preferences, perceptions and attitudes
Topic 5. Models of advertising.
Topic 6. The impact of commercial business information in decision-making: main theoretical approaches
Topic 7. Challenges and opportunities in the traditional context, special reference to food and tourism
Topic 8. Challenges and new opportunities in the digital context: Internet as a communication channel for business-to-consumer. Communication Tools 2.0. The Multichannel Consumer